Do you realize that billions of dollars are spend each year convincing, manipulating & even seducing you into making some or all of your health choices, right or wrong?
Food & beverage (F & B) companies are paying billions or more to advertisers that really know how to push our buttons. These companies know that many of the food & beverages make us fat and are not good for us. They don’t want to change the products or marketing strategies they have created over the last century. Since the bottom line is profit, these companies are overjoyed that the products they’ve been promoting are cheap, profitable & addicting to the human bodies.

So how do we keep healthy for life?

Carbohydrates, sugars & a condition called insulin resistance. We all are eating meat, fresh & saltwater fish, lots of vegetables, fruits and grains. Our bodies work with a combination of these foods. This is called calibration. Just like a car engine that has to have its fuel calibrated or it won’t run smoothly. It would run rough or give off nasty exhaust, sound familiar? In the car we adjust the fuel flow. Our bodies on the other hand are the opposite. We are hard-wired genetically & we can’t change that, our calibrations are fixed. Since we can’t calibrate the body, we need to calibrate the fuel, food, we eat. Most of the commercially prepared foods are not properly calibrated for us. This is why processed foods wreaks so much havoc on our weight, cholesterol levels, blood pressure, etc.

As Pogo says, “I have met the enemy, he is me”. Just like smokers who keep smoking and drinkers who keep drinking, we keep eating these commercially processed addictive foods, even though it is slowly killing us.
F & B companies were lucky in hitting on what people want, convenience and fast. Peoples lives have changed from our ancestral days of intensively physical lives to a much more sedentary life. We have to think about exercise. Human metabolism is how the body’s chemicals work together in processing the fuel, foods, it needs to run efficiently. This process is calibration.
Complex carbs such as ones found in whole grain raise blood sugar very slowly, which is how our blood sugars intake should work. Historically, we ate unprocessed grains. Today, they are processed – we want white bread so we buy bread that has the brown bran, the part that contains fiber, oils, minerals and vitamins, taken out.
Simple carbs get into the blood stream, they spike the blood sugars very fast and forces the body to compensate with a burst of energy, then crash. This is why you feel great for  a short while but then are tired and want more fuel. Then you stuff your self with these simple carbs. All the carbs that aren’t used are stored as fat in our bodies, which is why people are overweight.
So why hasn’t things changed, since we know this? Although some companies try to make healthier products, but continue to make “metabolic addictive” cheap refined ingredients and foods because of the profit they make. People get hooked and some food companies are hooked on the profits. Thus, no matter the consequences on people’s health, they keep doing it.
When will people deal with the messed up food addictions they don’t know they have, thousands of advertising impression every day, the illusion that cheap foods are actually valuable, stimulate drinks loaded with sugar and alcohol loaded with calories, and tobacco loaded with nicotine.
Thoughts to ponder from David Macallan, N.M.D, in his book, “The Silhouette Solution”
•    Different kind of doctor
•    It’s not all my fault
•    Don’t believe the ads
•    Knowledge is power
•    Carbs have consequences
•    Leave miss-calibrated foods alone
•    Break free

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